Placeit vs Lottielab
Placeit and Lottielab side by side, as of September 2026: what each one costs, what it's made for, and when smooth.video, a free animation tool that runs in your browser with no account, does the job instead.
Placeit vs Lottielab at a glance
| Placeit | Lottielab | smooth.video | |
|---|---|---|---|
| Price | Single purchases, or a subscription from US$89.69 a year | Free plan, then Pro at US$12 per editor a month billed yearly, or US$18 monthly | Free, no paid plan |
As of September 2026. Plans change, so check those of Placeit and Lottielab before you decide.
Placeit
- Watermark
- On previews, until you buy
- What you can change
- Text, colours, images and music in the template
- Formats
- MP4 for videos, PNG for designs
- Product mockups and logo generator
- Yes
When Placeit fits better
You sell merch and need photo mockups of your designs on shirts, mugs and phones, or want a logo generated for you along with matching assets. smooth.video only animates.
Placeit vs smooth.videoLottielab
- Account
- Required
- HD and 4K video
- Pro plan
- Lottie export
- Pro plan
- Imports
- Lottie, SVG, and Figma through a plugin
- Interactive state machines
- Yes
- Team library and comments
- Yes
When Lottielab fits better
The animation ships inside an app or a website as a small vector file, starts from Figma frames, reacts to people, or is shared across a product team. smooth.video does none of that.
Lottielab vs smooth.videoWhen smooth.video fits better
You need one intro or logo animation rather than a subscription, want it to move your way, or need it on a transparent background.
The animation ends up as a video: a social post, a product teaser, a clip for a presentation or a README, maybe with photos, footage or music, and you want it in full HD or 4K without a plan.
Open the editorStart from a template
See all 172 templatesQuestions
- Can I use my own logo?
- Yes. Import it as an image, remove its background in one click if it has one, and animate it.
- Does smooth.video make mockups?
- No. It animates: intros, logo reveals, titles and social posts. For product mockups, Placeit is the better tool.
- Is there a watermark?
- No. The download is free and clean.
- Can I import Figma designs?
- Not directly. Export the pieces you want to move as PNG and drop them in, or bring a layered PSD to get each layer as its own element.
- Can smooth.video export Lottie?
- No. It exports MP4, WebM, GIF, PNG, JPG and WebP.
- Is HD export free?
- Yes. Every resolution is free, 4K included.