Placeit vs Lottielab

Placeit and Lottielab side by side, as of September 2026: what each one costs, what it's made for, and when smooth.video, a free animation tool that runs in your browser with no account, does the job instead.

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Placeit vs Lottielab at a glance

PlaceitLottielabsmooth.video
PriceSingle purchases, or a subscription from US$89.69 a yearFree plan, then Pro at US$12 per editor a month billed yearly, or US$18 monthlyFree, no paid plan

As of September 2026. Plans change, so check those of Placeit and Lottielab before you decide.

Placeit

Watermark
On previews, until you buy
What you can change
Text, colours, images and music in the template
Formats
MP4 for videos, PNG for designs
Product mockups and logo generator
Yes

When Placeit fits better

You sell merch and need photo mockups of your designs on shirts, mugs and phones, or want a logo generated for you along with matching assets. smooth.video only animates.

Placeit vs smooth.video

Lottielab

Account
Required
HD and 4K video
Pro plan
Lottie export
Pro plan
Imports
Lottie, SVG, and Figma through a plugin
Interactive state machines
Yes
Team library and comments
Yes

When Lottielab fits better

The animation ships inside an app or a website as a small vector file, starts from Figma frames, reacts to people, or is shared across a product team. smooth.video does none of that.

Lottielab vs smooth.video

When smooth.video fits better

You need one intro or logo animation rather than a subscription, want it to move your way, or need it on a transparent background.

The animation ends up as a video: a social post, a product teaser, a clip for a presentation or a README, maybe with photos, footage or music, and you want it in full HD or 4K without a plan.

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Start from a template

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Questions

Can I use my own logo?
Yes. Import it as an image, remove its background in one click if it has one, and animate it.
Does smooth.video make mockups?
No. It animates: intros, logo reveals, titles and social posts. For product mockups, Placeit is the better tool.
Is there a watermark?
No. The download is free and clean.
Can I import Figma designs?
Not directly. Export the pieces you want to move as PNG and drop them in, or bring a layered PSD to get each layer as its own element.
Can smooth.video export Lottie?
No. It exports MP4, WebM, GIF, PNG, JPG and WebP.
Is HD export free?
Yes. Every resolution is free, 4K included.