After Effects vs Placeit

After Effects and Placeit side by side, as of September 2026: what each one costs, what it's made for, and when smooth.video, a free animation tool that runs in your browser with no account, does the job instead.

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After Effects vs Placeit at a glance

After EffectsPlaceitsmooth.video
PriceFrom US$22.99 a month on an annual plan, 7-day free trialSingle purchases, or a subscription from US$89.69 a yearFree, no paid plan

As of September 2026. Plans change, so check those of After Effects and Placeit before you decide.

After Effects

Install
Desktop app
Account
Adobe account required
How you animate
Keyframes, graph editor, effects and expressions across compositions
Transparent video
Yes
3D, visual effects, tracking
Yes
Plugins and scripting
Yes

When After Effects fits better

You need 3D, particles, motion tracking, rotoscoping, compositing over footage, expressions or plugins, or you hand project files to a studio that works in After Effects. smooth.video does none of that.

After Effects vs smooth.video

Placeit

Watermark
On previews, until you buy
What you can change
Text, colours, images and music in the template
Formats
MP4 for videos, PNG for designs
Product mockups and logo generator
Yes

When Placeit fits better

You sell merch and need photo mockups of your designs on shirts, mugs and phones, or want a logo generated for you along with matching assets. smooth.video only animates.

Placeit vs smooth.video

When smooth.video fits better

You need a title, a lower third, a logo sting or an animated stat for this week's video, you don't open After Effects every day, and a monthly subscription for a few seconds of animation doesn't add up.

You need one intro or logo animation rather than a subscription, want it to move your way, or need it on a transparent background.

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Questions

Can I open After Effects or Premiere Pro projects?
No. smooth.video opens its own .smooth projects, and imports images, video, audio and layered PSD files.
Can I use the exports in Premiere Pro or After Effects?
Yes, as regular video files. MP4 imports everywhere; for transparency, export a WebM and check that your version reads it.
Is it really free?
Yes. It runs in your browser with no server doing the work, so there's no subscription and no watermark.
Can I use my own logo?
Yes. Import it as an image, remove its background in one click if it has one, and animate it.
Does smooth.video make mockups?
No. It animates: intros, logo reveals, titles and social posts. For product mockups, Placeit is the better tool.
Is there a watermark?
No. The download is free and clean.