After Effects vs Placeit
After Effects and Placeit side by side, as of September 2026: what each one costs, what it's made for, and when smooth.video, a free animation tool that runs in your browser with no account, does the job instead.
After Effects vs Placeit at a glance
| After Effects | Placeit | smooth.video | |
|---|---|---|---|
| Price | From US$22.99 a month on an annual plan, 7-day free trial | Single purchases, or a subscription from US$89.69 a year | Free, no paid plan |
As of September 2026. Plans change, so check those of After Effects and Placeit before you decide.
After Effects
- Install
- Desktop app
- Account
- Adobe account required
- How you animate
- Keyframes, graph editor, effects and expressions across compositions
- Transparent video
- Yes
- 3D, visual effects, tracking
- Yes
- Plugins and scripting
- Yes
When After Effects fits better
You need 3D, particles, motion tracking, rotoscoping, compositing over footage, expressions or plugins, or you hand project files to a studio that works in After Effects. smooth.video does none of that.
After Effects vs smooth.videoPlaceit
- Watermark
- On previews, until you buy
- What you can change
- Text, colours, images and music in the template
- Formats
- MP4 for videos, PNG for designs
- Product mockups and logo generator
- Yes
When Placeit fits better
You sell merch and need photo mockups of your designs on shirts, mugs and phones, or want a logo generated for you along with matching assets. smooth.video only animates.
Placeit vs smooth.videoWhen smooth.video fits better
You need a title, a lower third, a logo sting or an animated stat for this week's video, you don't open After Effects every day, and a monthly subscription for a few seconds of animation doesn't add up.
You need one intro or logo animation rather than a subscription, want it to move your way, or need it on a transparent background.
Open the editorStart from a template
See all 172 templatesQuestions
- Can I open After Effects or Premiere Pro projects?
- No. smooth.video opens its own .smooth projects, and imports images, video, audio and layered PSD files.
- Can I use the exports in Premiere Pro or After Effects?
- Yes, as regular video files. MP4 imports everywhere; for transparency, export a WebM and check that your version reads it.
- Is it really free?
- Yes. It runs in your browser with no server doing the work, so there's no subscription and no watermark.
- Can I use my own logo?
- Yes. Import it as an image, remove its background in one click if it has one, and animate it.
- Does smooth.video make mockups?
- No. It animates: intros, logo reveals, titles and social posts. For product mockups, Placeit is the better tool.
- Is there a watermark?
- No. The download is free and clean.